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Mobile SEO – search volume keywords and Mobile Search

When asked about the major Internet trends in 2009 was mentioned repeatedly by experts at the beginning of the Mobile Internet. For some customers, I am so busy this year very intensively with the topic of mobile SEO. SEO for mobile search is far more complex than one might initially suspect.

For example, shows Google in various classes of devices to different results. Also show the users of mobile devices (mobile phone, smartphone, PDA, iPod, etc.) a completely different search behaviour than searching on the stationary PC. On modern smartphones like the Apple iPhone also are very common apps (specially designed for the mobile device programs) used. For many apps, there are small engines for a specific field (e.g., weather, taxi, and restaurant).

Hence, are direct competitors to a search performed on Google? Respect, a holistic view of Mobile SEO also includes one of my favourite topics, the search engine optimization for the iTunes App Store, to increase the circulation of an app.In regards to Mobile Search and Mobile SEO, there really are many aspects to consider and the market is very rich in opportunity.Google in Mobile Search differentiates two classes of devices:

Cell phones without full Internet browser (e.g. WAP browser)
Mobile devices with full Internet browsers (e.g. iPhone, iPod Touch, T-Mobile G1 (Android) or Vodafone HTC Magic (Android))

Mobile phones without full Internet browser

The devices of the first group, i.e. the mobile phones without full-fledged browser, Google displays special search results. It is a mixture (blended search) from the original index by Google, which we all know from looking at the PC, and the mobile index. The mobile Google index contains sites that Google, with more or less successfully as particularly suitable for mobile devices rank (e.g. WAP pages).

The Google patent „blending Mobile Search Results ” describes how Google parallel results from the original index and the mobile index queries and using “mobile search result quality scores” mixed to the result that is displayed to users when searching on a cell phone without a full browser as a search result.

Google Keyword Tool

SEO always begins with keyword research. The free Google keyword tool provides the monthly search volume for each keyword and still beats any alternative keyword combinations (search phrases) and synonyms.

Google Insights for Search

With Google Insights for Search allows the search volume of various keywords compared. The tool not only shows the time evolution of the volume of search, but also provides information about the regional distribution and more interesting additional information.

SISTRIX Toolbox

The SISTRIXSEO Toolbox is the best tool I know of. An SEO analysis without Data Toolbox I actually cannot even imagine.

Search Metrics Suite ™

Search Metrics s Suite ™ is the next SISTRIX Toolbox the best-known professional tool and it will track reliably all relevant data of a domain search engine. Unfortunately, I could only test short with a customer the tool so far, so I have not yet formed a final judgment.

Advanced Web Ranking

Who wants the development of rankings for individual sets of keywords and domains themselves, the software offers advanced web ranking at an affordable price range of configuration options and reporting. The software can be tested for 30 days without restrictions.

Search Status Firefox Toolbar Extension

With the ad on Search Status for the Firefox browser allows comfortable vital SEO information about the show opened in the browser page. Thus, for example, with one click nofollow links to colour-code and retrieve additional information about the URL.

Ranking factors OldScore:

  • Relevance
  • Date

Source ranking factors rank:

  • Number of items (e.g. a week)
  • Average length of the article (e.g., 300 words)
  • Importance of the issues in the report (the source writes about great topics and, on the other report)
  • Breaking News score (how fast an item appears to Breaking News)
  • Use of it (as is often the source of news is clicked e.g.)
  • Human judgment (e.g., survey data)
  • Range (e.g., circulation, website traffic)
  • Number of employees (e.g. number of authors mentioned in the articles)
  • Number of news agencies
  • Number of persons referred to in the news, places, organizations, unlike similar products from other sources as an indication for your own research and editorial work (number of original entities)
  • Breadth of coverage (number of departments)
  • International orientation (e.g. based on IP addresses, among which is clicked on the message source or basis of linking from other sites)
  • Writing style (e.g. correct spelling, grammar)

Sistrix Smart – Free SEO tool with a lot of action

SISTRIX Smart provides a useful check websites. When websites check the entire web page is analysed and evaluated in the context of optimizing for search engines. The following criteria are checked:

  • Is it too short or too long Meta descriptions?
  • Is there a very long title?
  • HTML heading tags are used more than once (see also: SEO headlines with the onpage optimization)?
  • Is it on the website does not index able content?
  • Are there any hidden content?
  • Tips to internal redirection and internal linking
  • Possible keywords are not deposited in the title

The above list is only a sample and by no means exhaustive. The points are intended to supply only as a reference.

OnpageSEO analysis SISTRIX Smart

The individual notes can be opened and analysed separately. Therefore, you can for example display all Meta descriptions that are too short or too long. The individual items can be processed in the details. This allows even “fresh” Webmaster slowly revise the structure of their website.

Competitive Analysis

In addition to the analysis of your website, an analysis of the competition is an important means to achieve the desired position of keywords in the SERPs. In addition, this SISTRIX Smart offers a meaningful overview. . The following data is included in the comparison:

  • Number of inbound links
  • Number of domains, which link to
  • Number of hosts, which link to
  • Number of Facebook signals
  • Number of Twitter signals
  • Number GooglePlus signals

Analysis of the accessibility of the website

An important factor in optimizing a website for search engines is the availability of the server. If a server is overloaded or it falls even completely, which is evidence of a small user experience.Sistrix smart so here is treading new ground and the entire webmaster has a very good overview of its rankings. 100 different keywords can be saved and follow in the rankings. Prepared by the following information for each keyword:

  • Keyword
  • URL with the keyword ranked
  • The current court (including changes) ranking
  • The course of last week (including change)
  • The course of 4 weeks ago
  • SISTRIX smart keyword ranking analysis
  • Keyword monitoring

Have a look on this great video about the topic (in German unfortunately)

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