When asked about the major Internet trends in 2009 was mentioned repeatedly by experts at the beginning of the Mobile Internet. For some customers, I am so busy this year very intensively with the topic of mobile SEO. SEO for mobile search is far more complex than one might initially suspect.
For example, shows Google in various classes of devices to different results. Also show the users of mobile devices (mobile phone, smartphone, PDA, iPod, etc.) a completely different search behaviour than searching on the stationary PC. On modern smartphones like the Apple iPhone also are very common apps (specially designed for the mobile device programs) used. For many apps, there are small engines for a specific field (e.g., weather, taxi, and restaurant).
Hence, are direct competitors to a search performed on Google? Respect, a holistic view of Mobile SEO also includes one of my favourite topics, the search engine optimization for the iTunes App Store, to increase the circulation of an app.In regards to Mobile Search and Mobile SEO, there really are many aspects to consider and the market is very rich in opportunity.Google in Mobile Search differentiates two classes of devices:
Cell phones without full Internet browser (e.g. WAP browser)
Mobile devices with full Internet browsers (e.g. iPhone, iPod Touch, T-Mobile G1 (Android) or Vodafone HTC Magic (Android))
Mobile phones without full Internet browser
The devices of the first group, i.e. the mobile phones without full-fledged browser, Google displays special search results. It is a mixture (blended search) from the original index by Google, which we all know from looking at the PC, and the mobile index. The mobile Google index contains sites that Google, with more or less successfully as particularly suitable for mobile devices rank (e.g. WAP pages).
The Google patent „blending Mobile Search Results ” describes how Google parallel results from the original index and the mobile index queries and using “mobile search result quality scores” mixed to the result that is displayed to users when searching on a cell phone without a full browser as a search result.